{"id":1246,"date":"2018-11-04T14:54:00","date_gmt":"2018-11-04T13:54:00","guid":{"rendered":"https:\/\/agence-becomweb.fr\/blog\/prestashop-edit-title-and-description-of-homepage\/"},"modified":"2021-11-12T14:11:06","modified_gmt":"2021-11-12T13:11:06","slug":"prestashop-edit-title-and-description-of-homepage","status":"publish","type":"post","link":"https:\/\/agence-becomweb.fr\/en\/blog\/prestashop-edit-title-and-description-of-homepage\/","title":{"rendered":"Prestashop – Edit title and description of homepage"},"content":{"rendered":"

To optimize your SEO, it is important that you can customize the title (meta title<\/em>) and the description (meta description<\/em>) of the home page of your Prestashop site.<\/p>\n

Way too light default values\u200b\u200b<\/h2>\n

By default, if you don’t enter any meta title<\/em>, Prestashop will just use the name of your store, which is basic and therefore a bit inconsistant. You lose an opportunity to say a little more about your business.<\/p>\n

Even worse! By default the predefined meta description<\/em> of the homepage of a Prestashop site is “Shop powered by PrestaShop”. And since the meta description<\/em>is often (but not always) used as the snippet<\/em> by Google and other search engines, it is essential to replace this text.<\/p>\n

For those of you who are not familiar with the term, the snippet<\/em> is this little piece of text that can be found under the title and the url in the search results.<\/p>\n

\"Edit
How the Prestashop site snippet appears in Google results<\/figcaption><\/figure>\n

So if you do not modify the meta description of your homepage, you may end up in this kind of situation where Google uses the phrase “Store powered by Prestashop” as a snippet (sometimes supplemented by some bits of text picked up on the page by the robot), as in the example below. Admit that it’s pretty bad huh ?<\/p>\n

\"{%ALT_TEXT%}
Without personalization, your site’s display in Google search results might look like this<\/figcaption><\/figure>\n

Optimizing the meta tags of the home page for a better SEO<\/h2>\n

As explained above, modifying the title and description of the home page will allow you to improve your natural referencing<\/strong>.<\/p>\n

To customize this information you must go to Preferences > SEO & URLs<\/em> menu (or Store settings > Traffic and SEO<\/em>under Prestashop 1.7).<\/p>\n

You will then find a list of all the pages on your site (more precisely a list of all the controllers). Locate the line that corresponds index<\/em> then click on the Modify<\/em><\/strong> button.<\/p>\n

On the next page, you will have access to different fields: Page Title<\/em>, Meta Description<\/em >an dMeta Keywords<\/em>. You can already ignore the last one, it’s been several years since search engines do not take it into account anymore. Let’s focus on the other two.<\/p>\n

\"Customize
Customize the title and description of the home page to improve the SEO of your Prestashop store<\/figcaption><\/figure>\n

Let’s start with the page title of the page. Be careful not to confuse it with the H1 title, they are two different things. The title of the page is this text that appears in the tab of your browser. Modifying it is also an opportunity to transmit additional information to search engines. Your slogan, a few words to designate your company,… the choice is yours. But by placing the most relevant keywords, you are likely to move up a few places in the search results. Examples ? “Anytown PC Clinical \u2013 whatever the bug is, we will fix it” or even “Super Swag Shop 3000 – best brands streetwear: Adidas, Nike, Lacoste,…”.<\/p>\n

No example for the meta description, the possibilities are too wide. But you just need to follow this general recommendation when it comes to SEO: write text that is both intelligible to humans and relevant to bots<\/strong>. Obviously this text will have to contain the keywords that you will have determined as being those which fit best with your SEO strategy. Also remember that it is better to use sentences, simply listing terms or brands will always be less effective<\/strong>.<\/p>\n\n

Improve the SEO of your Prestashop store: correct and optimize<\/h2>\n\n

Editing the title and meta description of the home page isn’t always enough to get your store up in search results.<\/p>\n\n

Poor SEO can be due to many factors and therefore the solutions to be provided are of different natures<\/span><\/strong>\u00a0.\u00a0Depending on the case, it may be a question of\u00a0<\/span>corrections to be applied in the code<\/span><\/strong>\u00a0(ex: revisions of the hierarchy of the titles of the blocks) or of the\u00a0<\/span>enrichment of the contents<\/span><\/strong>\u00a0(ex: rewriting of the texts, addition of data on the images ,\u2026).<\/span><\/p>\n\n

Each store is unique, which is why it is always necessary to start by carrying out an\u00a0<\/span>SEO diagnosis<\/span><\/strong>\u00a0, in order to\u00a0<\/span>determine an action plan<\/span><\/strong>\u00a0.\u00a0<\/span>Do not hesitate to contact us if you wish to\u00a0obtain a free estimate<\/strong>\u00a0and to\u00a0know the measures to put in place to improve the referencing of your Prestashop site<\/strong>\u00a0.<\/section><\/p>\n\n
Request an SEO diagnosis<\/a><\/div>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn how to easily optimize the SEO of your Prestashop store home page with metadata<\/p>\n","protected":false},"author":1,"featured_media":1244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[192,190,191],"tags":[185,186,187,189,188],"class_list":["post-1246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managing-prestashop","category-prestashop-en","category-prestashop-seo","tag-prestashop-en","tag-ps-1-6","tag-ps-1-7","tag-seo-en-2","tag-seo-en"],"acf":[],"yoast_head":"\nPrestashop - Edit title and description of homepage -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agence-becomweb.fr\/en\/blog\/prestashop-edit-title-and-description-of-homepage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prestashop - 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